Customer acquisition cost calculator
Find the cost of a new paying customer. Keep costs and customers in the same reporting period.
Open free calculatorChoose the calculation you need. Every tool is free; your inputs stay in your browser.
Find the cost of a new paying customer. Keep costs and customers in the same reporting period.
Open free calculatorSee the revenue-to-ad-spend ratio needed to cover your entered costs. Order volume and fixed costs change the answer.
Open free calculatorCompare the same sales period with and without refunds. Keep original payment fees and acquisition costs visible.
Open free calculatorCompare a bundle discount with the costs one bundle order must cover. Start with genuine standalone prices.
Open free calculatorCombine a price, fees, refunds, acquisition and fixed costs in one scenario.
Open free calculatorDefaults demonstrate the arithmetic. They are not payment-provider quotes, measured customer demand or promised results.
Keep spending, orders and refunds on the same reporting basis. A ratio cannot verify whether a buyer needs your product or whether a reported sale was paid.
For editable workbooks and a place to record launch decisions, explore the paid library. You can use the free tools without buying anything.