Profit calculator

See what is left after fees, refunds and acquisition costs. Free to use, with no account or email signup.

Your unit economics

Try an illustrative scenario, then replace every assumption with your own numbers.

Product price ($)Platform + payment fee (%)Fixed fee per order ($)Refund assumption (%)Acquisition cost per order ($)Paid orders to modelOther fixed costs ($)

Fees are modeled on gross sales. Refunds reduce revenue. This estimate excludes tax, financing, exchange rates and the value of your time.

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Net contribution per order

$19.82

After the entered acquisition cost

Contribution before acquisition: $44.82
Break-even ROAS, before fixed costs: 1.05×
Gross revenue at entered volume: $940.00
Net contribution after fixed costs: $296.40

Illustrative estimate. Replace every assumption with your own fees, refunds and acquisition cost.

These are the results of the displayed example, not a live calculation. Enable JavaScript to change inputs, or download the starter sheet and use the formulas in our pricing guide.

Read the assumptions

This is a model, not a prediction. Enter your own price, gross fee rate, fixed per-order fee, refund assumption, acquisition cost and volume.

Acquisition cost is an input assumption here. For a real launch, calculate observed CAC as advertising spend divided by actual paid orders; with zero paid orders, observed CAC is undefined.

Break-even ROAS divides price by contribution before acquisition costs. It does not include fixed costs, taxes or financing. If contribution is zero or negative, no positive break-even ROAS exists.

Read the pricing guide